Christmas is finally upon us and as we reach the end of the countdown, it’s time to reflect on the adverts that have defined our Christmas 2012.
As October leads into November, there is always the same sense of anticipation; who will make us cry? Who will make us laugh? And who will make Mr Jones from Norwich ring the ASA to complain? This year certainly didn’t disappoint; from walking snowmen embarking on a quest for love to talking aliens, we’ve seen it all.
However, as everyone’s Twitter and Facebook statuses acknowledge, it just simply isn’t Christmas until we’ve seen the iconic Coca Cola advert, making it the favourite ad not just this year, but every year.
Another company which has felt a great deal of pressure to follow the success of its previous hit is John Lewis. In 2011 we followed a young boy and his countdown to Christmas day taking us back to our childhoods and putting a smile on even the sternest of faces. This year the snowman advert did not let us down, but perhaps this is more to do with the popularity of the song ‘The Power of Love’ rather than the initial sentiment of the commercial itself? Nevertheless, it’s certainly a heart warmer!
Two brands in particular that received a great deal of criticism and complaints for their adverts are Morrisons and Asda, who (arguably) portray Christmas day to be more of an ordeal that mothers must suffer and endure. Asda’s strapline ‘Christmas doesn’t happen by magic’ has been considered sexist and offensive. Although the message may offer up some truth, no one wants to be reminded of that by a Christmas advert!
In comparison, the Morrisons advert tackles a similar subject but with a sense of humour, finding the mum in a boxing ring with a Turkey. Although the undertone emulates the sense of stress and dread that the majority of us face at Christmas, the advert provides a great deal of entertainment and humour; particularly during the cold and dark winter months.
Perhaps the most arguably unique Christmas advert of 2012 is Waitrose’s ‘Giving more this Christmas’. The advert is supposed to dispel feelings of commercialism by providing a reminder of those less fortunate, choosing to donate the money to charity than a big budget production. It’s very simple, but is its charitable simplicity enough to stand up to the competition?
The one viral that particularly struck a chord in the Turn Key office is Warehouse’s ‘Morning After Edition #SOS’ which brings a whole new meaning to the 12 days of Christmas. The viral campaign is witty and relatable, promoting the brand’s sense of humour and getting us in the mood for the party season! We’re certainly very glad our Christmas party is on a Friday this year…